Personal Branding

Personal branding is the infusion of your personality into your business. Your personal brand should be authentic, memorable, likable, and sharable. If it important to have great visual content to represent yourself as your brand, to not only stand out and get noticed, but to develop an emotional connection with your audience. Your personal branding content should be clear, concise, creative and consistent across all platforms from your website to your social media sites. Consistency and great visual content will help you pass the know, like and trust test, which is critical for brand success. People buy people, not products or services.

Public Relations and Crisis Planning

About Gina Rubel, Esq. Corporate and law firm leaders call on Gina for high-stakes public relations, crisis planning, and incident response support including high profile litigation media relations. One of the most widely acknowledged experts on legal marketing and law firm public relations, Gina is a sought-after speaker and media expert. Listed among the Lawdragon …

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Gina Rubel is a public relations and crisis planning expert. I interviewed her on The Second Phase podcast. On the graphic I have two images of Gina, one smiling and looking at the camera and the other looking off to the side speaking to someone.

Discernment

Discernment: The ability to judge well. A Girl Named Blake I recently listened to episode 58 of Confessions of a Crappy Christian.  The episode was titled Discernment Matters.  It really got me thinking. Blake addressed discernment from a Christian point of view and really diving in to discerning the content we consume and evaluating what influencers …

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This Thursday Thoughts episode is all about discernment. We must discern the content we consume so as not to compare ourselves with others.

The 5 C’s of Personal Branding for The Second Phase

 The 5 C’s Of Personal Branding Are:   Clarity Cohesive Consistent Content Community Let’s dive a little deeper and take a look at what each word represents for personal branding. Clarity A personal brand must have clarity.  Clarity, according to Miriam Webster is the quality or state of being clear.  When you are creating …

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The 5 C's of personal branding for the second phase. Podcast graphic with Robyn sitting on the floor on a white rug.

The Side Gig Queen

Episode 7 About Elena Elena Ciccotelli is the host of Side Gig Central and is the queen of side gigs!  Her goal is to share all she knows about starting a side gig. She’s a dream chasing Jersey girl with an insatiable appetite for the creative process.  Elena is a writer, podcaster,  pizza connoisseur and …

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elena ciccitelli is a side gig queen. in her podcast side gig central she educates others on starting side gig and how to make it successful

Episode 5 – The Second Phase Podcast: From Corporate Success to Network Marketing Crash to a Jesus-Led Entrepreneurship

Episode 5 Stefanie is a woman who powers through every day following God’s calling and serving Christian female mompreneurs.    Her career started in the corporate setting and after the company closing, she joined her mom and moved to the network marketing sector. After an organizational restructuring and changes in the company as well as …

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Stefanie Gass is following God's Calling for entrepreneurship. This is the Second Phase Graphic that is a pink square with stefanie's picture one it with a quote from the episode and a photograph of her "With God She Rises" journal. Stefanie has long dark hair and is wearing a tank top and has her head tilted to her left and is smiling a huge smile.

Episode 3 – From Broke with an Autoimmune Disease to Thriving Entrepreneur

From Broke with an AutoImmune Disease to Thriving Entrepreneur In Episode 3 of The Second Phase Podcast, Lora Shipman joins Robyn to tell her story and share her journey from broke with an autoimmune disease to thriving entrepreneur. Lora’s Journey Lora is an expert digital marketer and podcaster. Her 1st phase was in corporate communications. …

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From Broke to Thriving Entrepreneur. The second phase podcast graphic is a pink square with a photo of Lora Shipman and a quote from the podcast episode. Lora has long hair parted from right to left. She is resting her chin on her palm and smiling while wearing a black v-neck top.
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