Personal Branding

Personal branding is the infusion of your personality into your business. Your personal brand should be authentic, memorable, likable, and sharable. If it important to have great visual content to represent yourself as your brand, to not only stand out and get noticed, but to develop an emotional connection with your audience. Your personal branding content should be clear, concise, creative and consistent across all platforms from your website to your social media sites. Consistency and great visual content will help you pass the know, like and trust test, which is critical for brand success. People buy people, not products or services.

The Brand Equation

Remember those days in algebra and calculus when you had to memorize those awful equations to be able to solve a problem?   Math was not my strong suit and I did not enjoy it.  However, I learned it, and I’ve used it time and time again in business, developing my brand, and in life. The following …

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Branding ~ It is Time to Refresh Your Brand ~ A Note from Your Brandographer

The year is quickly coming to a close and it is important to take a look at your branding strategies. Have you looked back to take inventory of your 2017 accomplishments? Doing so can be a daunting task, but even more intimidating, can be looking to the future and setting goals for the new year. Setting Goals …

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"My Funeral, My Way"

“Part of building and maintaining a strong on-line presence is having a professional head shot.   Your head shot is the first impression for people looking at your website or social media pages. A professional head shot is your opportunity to prove to your clients and potential clients that you care about quality and have quality …

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