Episode 1 – The Second Phase Podcast I Answer the Question: What is Personal Branding

In episode 1 of The Second Phase Podcast I answer the question: What is a Personal Branding.

Episode 1

The second phase podcast graphic is a pink square with a photo of Robyn Graham in the middle. Podcast host Robyn Graham is wearing a black sleeveless shirt that says "woman up" on it and a pair of distressed jeans. She is sitting on the floor on a white rug holding a white coffee mug with her computer to the side of her.

In episode 1 of The Second Phase Podcast I answer the question: What is Personal Branding.

What is Personal Branding

A personal brand is the infusion of your personality into your business.

It is your first impression for those who meet you on-line.

Your personal brand is the perception others have of you.

It is an experience…what emotions do you evoke? Was there an emotional connection when someone met you? Did they have a positive gut reaction when you told them who you are and what you do?

Your personal brand is your identity when you are not in the room. It is how others describe you when you are not present.

What is Your Why?

Your why is a significant part of your personal brand. Ask yourself these questions:

  • Why do you do what you do?
  • Why do you serve the people you serve?

It isn’t about how you do it, but why you do it.

Why is Personal Branding Important

Why is personal branding important?  Because people do not buy products and services. People buy personalities.

The emotional connection we create is what builds the know, like and trust factor, which we have to have for people to purchase from us or hire us.   

To learn more about personal branding read the following blog posts:

Tips for Creating a Personal Brand

Your Personal Brand is an Experience

Building a Personal Brand

If you would like to learn more about your host, Robyn Graham, click HERE.

To learn about The Brand Insider by Robyn Graham, click HERE.

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